Speakers often rely on referrals, but organizers also search online before they reach out. When they cannot quickly confirm who you are, what you speak about and how to book you, they choose someone whose information is easier to assess.
Topics are vague
Listing 'leadership, innovation and growth' tells organizers little. Specific talk titles, audiences and takeaways let them match you to an event and justify the booking internally.
No dedicated speaking page
A general About page mixes your story with your offer. A speaking page should state your topics, formats, audience and a clear enquiry path in one place.
Proof is hard to evaluate
Organizers look for evidence you can hold a room. Video, past event types and endorsements you are authorised to share reduce perceived risk.
Enquiry friction
Long forms or unclear contact details cost enquiries. A simple, direct route to ask about availability is enough.
What to do next
Treat your site as a pitch to a busy decision-maker. Clear topics, visible proof and an easy enquiry route do most of the work.
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