Many experts post regularly on Instagram and still wonder what it is doing for the business. Activity is easy to measure. Whether it moves someone closer to working with you is harder, and often unplanned.
No defined audience or purpose
A feed that tries to speak to everyone reaches no one in particular. Decide who it is for and what you want them to do.
Content mix is unbalanced
Only promotional posts feel pushy, and only personal posts do not explain your offer. A mix of educational, personal and short-form content works better.
Visuals aren't recognizable
Inconsistent design makes it harder for people to recognize your posts quickly.
The path off Instagram is missing
Bios and captions that do not point to a next step leave interested people with nowhere to go.
What to do next
Set a purpose, plan a content mix, keep a consistent look and give followers an obvious next step.
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